Earle & Moore

Naming and identity for a quintessentially English tea brand.
Earle & Moore

Earle & Moore is a proudly English tea brand.

 

I wanted the brand to be strongly associated with being English, this was the root of the name. I chose two quintessentially English surnames, turning them into a pun on the products sold (Earl tea & more).

 

Each pack has a consistent layout with a strong, varying centrepiece. A unique die-cut window embedded into an illustrated crest relating to the origins of the tea flavourings.