WWT had an existing brand that struggled to match the appeal of their engaging wetland centres.
On the back of a hugely successful advertising campaign, we were challenged to create a brand flexible enough to appeal to both ends of their contradicting visitor markets. From bird watching conservationists looking to ‘get away from it all’, to families wanting a fun-filled day out for the kids. We did this by creating a look which could be completely toned up or down, but still be recognised as the same brand.
Work produced both independently and at Smith & Milton.