Agility in Mind

Agility in Mind is a leading business agility transformation consultancy, helping organisations to address the threats and opportunities that today’s competitive world brings.

With their current branding looking a little dated, I was approached to freshen up Agility in Mind’s identity, developing on the bold colours already strongly associated with the consultancy.

I created a dynamic typemark for the consultancy’s logo where four points within the wording can shift around as a representation of the agile practices that enable Agility in Mind’s clients to stand out. The circles are followed through across the brand to create a recognisable identity.