WWT

Rebrand of the The Wildfowl & Wetlands Trust.
WWT

WWT had an existing brand that struggled to match the appeal of their engaging wetland centres.

 

On the back of a hugely successful advertising campaign, I was challenged to create a brand flexible enough to appeal to both ends of their contradicting visitor markets. From bird watching conservationists looking to ‘get away from it all’, to families wanting a fun-filled day out for the kids. Working collaboratively with a small in-house creative department at the organisation, we achieved this by creating a look which could be completely toned up or down, but still be recognised as the same brand.